Tuesday, December 6, 2016 1:05 PM UTC

MINNEAPOLIS, Dec. 06, 2016 — Echidna (www.echidnainc.com), a leading cloud eCommerce agency, and Mirakl (www.mirakl.com), a leading global online marketplace platform, have partnered together to offer merchants expertise in effectively scaling their business and product offering without increasing their overhead costs. This partnership gives both B2B and B2C merchants access to eCommerce strategists, technologists and marketplace experts. The goal of the Echidna and Mirakl partnership is to deliver on the promise of the digital enterprise and innovation for the online merchant.

With the Echidna partnership, Mirakl clients will gain access to a large team dedicated to SaaS eCommerce technology with experts in Mirakl implementation, systems integrations and design. “We’re very pleased to partner with Echidna to provide joint customers with the best Marketplace platform and expertise. Mirakl has over 100 customers in 25 countries today who are rapidly growing profit margin by embracing the Marketplace model, and Echidna recognizes the impact Marketplaces have made driving eCommerce growth,” said Adrien Nussenbaum, CEO of Mirakl. “Echidna’s strong knowledge of eCommerce technology and Mirakl’s Marketplace Platform provides customers with a fast implementation time, allowing them to quickly launch their own Marketplace and scale product assortment without overhead.”

With the Mirakl Marketplace Platform, both B2B and B2C organizations can dramatically increase their product range, expand geographically and introduce a profitable new sales channel. Organizations can use marketplace sellers & products to regain their price competitiveness, increase margins, and test new product inventory — risk free. Ultimately, growing the product offering increases web traffic, new customer acquisition, and customer retention, all while growing profit margin.                                                                        

Likewise, Echidna clients will now be able to learn about the benefits of Mirakl Marketplace Platform and may sell their offerings to new audiences. “Marketplaces are a growing global trend that both retailers and consumers are becoming more comfortable with. Mirakl provides an exceptional platform to expedite a retailer’s ability to implement technology and business process to leverage the benefits of operating an online marketplace,” said Adam Roozen, CEO of Echidna.                                                                        

About Echidna                                                                        

Echidna advances our clients’ digital and omni-channel experiences, allowing them to further surprise and delight their customers with engaging user experiences, seamless eCommerce platform implementation and system integrations and understanding our client demographic to position their digital marketing, allowing them to gain market share and grow further. Echidna is a leading cloud eCommerce agency that has empowered brands such as Kohl’s, Jelly Belly, Michael Kors, Boathouse Sports and Ergodyne. Our mission is customer delight inspired by fresh perspectives. For more information, visit www.echidnainc.com

About Mirakl

Mirakl provides state-of-the-art software solutions that allow B2C and B2B organizations to launch and operate their own online Marketplaces. Mirakl Marketplace B2C and Mirakl Marketplace B2B make it easy for vast numbers of vendors to be federated on a unique platform, allowing consumers to benefit from an extended product offering, competitive prices and a superior customer experience. Mirakl has helped some of the world’s leading brands, as well as smaller innovative enterprises including Best Buy Canada, Auchan, Carrefour, Condé Nast, Darty, Galeries Lafayette, Halfords, Menlook, Game UK, Eprice and Macway to drive commerce and offer a greater scope for expansion combined with higher profit growth and lower risk. Founded in 2012, Mirakl drives Marketplace projects in more than 25 countries around the world and has closed a $20 million Series B round of funding in July 2015. For more information: www.mirakl.com.

CONTACT:
Kali Kasprzyk
Echidna Inc
Email: [email protected]

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